Formula 1 rides the new era of communication

Waiting for the new Red Bull, Mercedes, Marussia and Caterham to be officially launched and after the McLaren MP4-29, the new Ferrari F14-T, the Sauber C33-Ferrari, the Williams, the Force India and Lotus have been unveiled on the net, the first day of testing is about to start at Jerez.

Formula 1 is ready to write a brand new chapter of its history, not only from the point of view of technical changes, but also from the point of view of communication.

“We’re living a historic moment. Communication is quickly changing, thanks to Internet, but newspapers and reviews usually get left behind. On-line news released by social networks and websites, always get the jump on reviews and newspapers”, says Gian Carlo Minardi in his website  www.minardi.it. “The top series is trying to make the best use of the new means of communication, so media are challenging each other to be the first to reveal the new F1 cars. I get the feeling that everybody wants to claim the authorship of a technology solution.

It takes only a few seconds to spread news or a picture across the world, which was something unimaginable a few years ago, when the main means of communication to spread news were newspapers and cameras. I do think this is the best way to launch a new car as, in my opinion, there’s no point in spending money to make a spectacular launch which has nothing to do with technology”, continues the manager from Faenza, “There’s still much room to improve, but we have to try to attract more audience, above all in Europe. Investors coming from new markets are supporting F1, but  the top series lost its appeal in the old continent.”

These days Formula 1 was upset by the Lotus Team Principal Eric Bouiller’ s sudden abandon. In the first instance, Bouiller was supposed to replace the 55-year-old British team principal Whitmarsh who is ready to join the Enstone-based team “I consider Lopez’s decision to re-join the team as the team owner to be a very good thing. I’ve always disapproved the presence of managers in Formula 1. Now a manager is also the head of the squad, but he can quit at any time. In the past, the team principal was also the owner of the team”, says the founder of the F1 team of the same name.