Few days after the announcement about the entrance of Valtteri Bottas into Mercedes with a yearly agreement ( with an option for 2018), the stable from Brackley has announced the coming of Wihuri, the Finnish company linked to the ex Williams driver.
It is a shiny example of what we said some weeks ago. Behind every driver there are economic movements. In this specific case, the company has agreed upon a contract with Mercedes that lasts as the agreement reached with Bottas, closing its cooperation with Williams.
Surely, the sponsor mustn’t have been decisive to close the negotiation because we are talking about a team with a great constructor behind, but the fact that Mercedes has acquired a new logo remains. At the same time , the company will have a return in term of image being on the World Champion car.
Behind every driver who enters F1 there is always a company that backs his career. We must consider, anyway, that the drivers on the grid, in 99% of cases, have the technical and fast capacities to take part in the World Championship.
Formula 1 needs to draw new resources. It is a costly sport that lives thanks to sponsoring. Thus it has to be able again to fill the chassis with logos through new commercial strategies, changing the way it approaches its supporters. These days, FIA gave its approval for the acquisition of F1 by Liberty Media.